The Future The Future
We are not only providing a gateway into the attractive world of available singles, we are making sure our dating sites meet the demands of the new digital consumer.Max Polyakov, Chief Operating Officer, commented:
«We believe adaptation to a changing market is essential to steady success, EasyDate is the largest and most successful privately owned online dating group in the United Kingdom and we are excited at the prospect of International expansion, as well as continuing to enhance our entertainment package with an increased number of mobile and social networking features»
With clearly defined niche dating markets - mainstream dating, casual dating and mobile dating- we are able to develop new dating features that will suit singles with specific dating preferences. A strong commitment to providing services that give our members information and features that will help them find fun, love and excitement throughout the year, drives our daily agenda.
We anticipated the recent changes within the online dating market and planned accordingly. A public forum, public chat rooms, blogging and virtual gifts have already been added to the communication tools present on our main dating brands, as a first-step towards developing online dating services which are a blend of social networking, mobile technology, user generated content and web 2.0 features.
WAP services, payments by mobile, sms chats and anonymous calling are testament of our intention to enhance our online dating brands by offering mobile users a wider array of choices to flirt and have fun when they are not at their computers. A stronger presence of social networking and mobile interaction will be felt across our entire dating portfolio in the next couple of years, when we will also take existing and brand-new websites to singles not only in the UK but all around the world.
Our plans to expand to other markets are under way and not restricted to countries where English is spoken as a main language; we intend to reach all BRIC countries (Brazil, Russia, India and China) and also International target audiences within the next two years.
Supporting the marketplace's need for continuous innovation, we are careful to ensure that originality and creativity span every aspect of our company's activity, from business strategies, through to research and development, production and marketing.
We appreciate the spontaneous and flexible nature of our clients' and members' activities, and such characteristics, together with group cohesiveness and technical expertise, have to date ensured the company's success and will guarantee future growth.
