5 April 2010. EasyDate is pleased to announce that it has acquired Allegran's online dating business, one of the UK's largest online dating groups, from Associated Northcliffe Digital ("AND"). The acquisition increases EasyDate's current portfolio of dating websites from seven to twelve, whilst also significantly increasing the number of members within the UK. The addition of the two strong niche brands, DatingForParents.com and MatureDating.co.uk, further enhances Easydate's position as a niche dating consolidator.

Having successfully provided the technology platform for the Allegran dating website portfolio, EasyDate has now purchased the traditional dating sites GirlsdateForFree.com, Loopylove.com and Quickflirt.com from AND as well as the successful niche dating sites DatingForParents.com and MatureDating.co.uk. This group of websites is one of the most successful in the UK, with over five years trading history and a membership database of over 3 million profiles.

Commenting on the acquisition, Bill Dobbie, Chairman of EasyDate, said:
"We have had a long running relationship with AND having previously provided the technology platform for the Allegran dating websites and feel that the acquisition of the Allegran business represents a natural next step. We look forward to continuing to work with AND in providing dating services to its Group.

"This acquisition further strengthens EasyDate's position as the UK's leading online dating provider and represents the next stage of our ambitious growth strategy."

Commenting on the transaction, Richard Titus, CEO of Associated Northcliffe Digital, said:
"The sale of Allegran is a win-win situation for AND and EasyDate. Online dating is no longer a core market for AND, as we are focussed on strengthening our position in the larger classified markets of jobs, property, motors and travel, as well as moving into other interesting high growth sectors. We have worked with EasyDate for a number of years and believe they are excellently placed to take Allegran's portfolio of dating sites to the next level."

Note to editors

Easydate is the UK's leading on line dating service, and operates a portfolio of sites in 3 clear consumer markets: Mainstream dating; Niche dating services; and Social&Mobile services. Easydate began its international expansion in 2009 and continues to grow in other English speaking territories outwith the UK including India, and will launch in mainland Europe and Brazil in 2010. The Company's website can be found at: http://www.easydategroup.com/

AND, formed by the merger of Associated New Ventures, Associated New Media and Northcliffe Electronic Publishing in May 2006, is the UK's leading digital publisher and portfolio of premium-content consumer websites including, Primelocation, FindaProperty.com, Jobsite, Localpeople, Motors.co.uk, Globrix, and the family of television, online and mobile businesses of Teletext - and reaches 40% of the UK Internet population every month, with 38.4m global unique users.
www.and.co.uk

Even Cheryl has embraced the digital wave ending her three year marriage with Chelsea footballer, Ashley via text message.

DateTheUk, one of the UK's largest independent dating companies, asked 2000 people (equal male female split) whose relationships had ended in the last year, how things had finished.

• 34% said their relationship had finished by email
• 13% said they had changed their status on Facebook, without telling their partner
• 6% had released the news on Twitter, without telling their partner
• 2% had used mobile phone text
• Less than 1% had finished things in a chat room

The remainder of people asked had split up "the old fashioned way" by face to face conversation (38%) and telephone (8%).

Sean Wood, Marketing Manager for DateTheUk said: "Digital Dumping will soon take over when it comes to ending a relationship. It's often easier, quicker and avoids any misunderstandings."

Analysis of its customer database by one of the country's leading online dating sites benaughty.com shows that out of the many thousands who use the popular matchmaking site, those looking for affairs are more likely to live in Belfast (a total of 26% of all of that city's users).

Londoners were the least likely to be searching for a fling (17%).

Said Sean Wood, partnership manager for benaughty: "There is a delicious irony to the figures, given what Mrs Robinson has been up to, but it was a big surprise nonetheless. Obviously Belfast is taking her to its heart once more.

"Just as interesting is that Londoners are the least likely to be looking for that extra someone in their lives. Perhaps because it's a bit tougher living in London and people are holding on to what they have got...for the time being. I think that relatively low figure for people seeking affairs will change as we move further out of recession, and people are less nervous."

The full list of how likely people throughout the UK are to engage in affairs outside their relationship is:

According to one of the UK's leading internet dating sites, benaughty.com, men wanting "discreet relationships" (aka meeting people other than their partner for dates and sex) dropped by 41.8%* after the Tiger Woods story hit the media.

Numbers continued to decline throughout the week it was revealed Woods may have slept with up to 13 women during his marriage to a total drop of 47.5%**.

While new membership numbers for the popular dating site increased over this period, the downward trend in those looking for affairs continued with women as well. The number wanting discreet relationships over this period fell 19.7%***, according to the online data, which looked at dating trends of more than 25,000 users of benaughty.com.

Sean Wood, Partnership Manager of benaughty.com, said: "I have never seen anything have such a profound impact on people's dating behaviour as the Tiger Woods story. The reduction in the numbers of people looking for dates and sex outside their relationship correlates exactly with the revelations about his off-the-course activities.

"Given time, I am sure that, the figures will return to where they were, but it would appear there are fewer people wanting to play away from home this Christmas all thanks to Tiger."

Since entering the Deloitte Fast50 recently, Easy Date Holdings Ltd. was up against thousands of the fastest growing companies in Europe, Middle East and Africa to take a place in the coveted Deloitte EMEA Fast500. The company was delighted to enter the prestigious list with a ranking of 165.

Easy Date Holdings Ltd. was in good company, with the likes of LoveFilm International, ECourier and BigMouthMedia also listed amongst the 500 fastest growing companies in EMEA.

Of course, Easy Date Holdings Ltd. is no stranger to such prestigious awards and have so far this year been shortlisted for some of the most sought after accolades, whilst company CEO took the Entrepreneur of the Year award in the Ernst & Young annual awards ceremony in Scotland.

Max Polyakov commented on the Fast500 award; "It is good to see so many businesses not only surviving well in a tough economic climate, but also growing at an incredible rate. Easy Date Holdings Ltd. has a solid growth plan and we expect to see more of the same. This year has been incredible and 2010 will take us to a whole new level."

This sort of accolade is testament to the determination of those who have the desire to succeed and grow even in the most difficult of financial circumstances.

Edinburgh, UK, Oct 28, 2009 With Halloween just around the corner, BeNaughty.com - the popular and addictive website for online flirting reveals the results of their most recent poll: Scary But Sexy, a light-hearted look into men and women's perception on what is both scary and sexy when it comes to acting roles in popular cinema.

Male and female members of the website were given a choice of six different movie characters each and asked to select their favourite. The British actress, Kate Beckinsale and the Australian-born actor Hugh Jackman top the results with their roles as 'SELENE', a vampire female warrior in the movie 'Underworld', and 'WOLVERINE' - a mutant-turned weapon in the acclaimed 'X-Men', a movie based on the Marvel Comics Universe.

Although the movie character options were taken from different decades, the majority of votes across the varied age groups onwww.benaughty.com all pointed to these two actors; the age of voters ranged from 18 up to 46+.

At the bottom of the leaderboard, we find 'Ellie' played by Christina Ricci in the movie 'Cursed', and 'Alex DeLarge' played by Malcolm McDowell in 'Clockwork Orange'. Over 2000 respondents cast their votes and had access to six answer options based on their gender, here is a full picture of the results:

Options for male voters:

Edinburgh, UK, Oct 27, 2009 More than 42% of British females and over 48% of women in USA think a good sense of humour is the key to being sexy, whilst opinion between UK and USA men is split between attributes such as a fit body, confidence and a good sense of humour.

But even in times of recession, it would appear that a 'healthy income' does not make you sexy, it does not matter if you are in the United Kingdom or the United States of America, this option received the least amount of votes from males and females in both countries, in the latest survey from BeNaughty.com, EasyDate's casual dating website. Voters at www.benaughty.com were not that excited about 'Intelligence' or an 'Attractive face' either.

UK and USA members were asked 'what makes someone sexy' and were given 6 different qualities or attributes to choose from: a fit body, tons of confidence and self assurance, a healthy income, intelligence, good sense of humour and an attractive face.

At first glance, women in the UK do not seem that different from women in the USA when it comes to their opinion on sexiness but in closer inspection we start to see a difference.

More than 40% of respondents in both groups of women regard a good sense of humour as the attribute that defines whether someone is sexy or not; however, opinion seemed to split in their second choice, where more than 45% of American females selected 'tons of confidence and self-assurance', whilst only less than 23% of UK women chose this option.

Nearly 30% of males from the UK think that a fit body makes females sexy, whilst more than 26% of men in the USA share the same opinion. But apparently a similar sized section of the male population seems to take into account personality with more than 27% of UK men giving top marks to a good sense of humour and more than 27% who think 'confidence and self-assurance' win the case.

The strongest similarity comes from male and female opinion in the USA, where 'a fit body' was given almost an equal vote by both genders; 26.24% from men, 26% from women.

Results were based on a sample of 800 respondents, equally divided in four groups of 200 each, by gender and location.

With an impressive 1062% Growth in Revenues from 2004 to 2008, Easy Date Holdings Ltd. has become one of the market leaders in its sector within the United Kingdom. The company attributes its success to its ability to adapt to the needs of consumers in an ever changing environment.

'Whilst others have continued to offer the same service as they did in 2002, Easy Date Holdings Ltd. has expanded its portfolio of dating sites to offer services more in line with people's current lifestyles and needs. The increase in popularity of social networking has also been taken into account and we have adjusted our online dating services accordingly, so that they fit in with consumer behaviour' said Sean Wood, Online Marketing Manager.

Mobile dating and flirting services are now playing a more significant role in the growth of the company as the usability of mobile devices improves through the proliferation of iPhones and similar technologies.

The success of Easy Date Holdings Ltd. is a true example of how a company should adjust according to market conditions, change in social behaviour and market trends. With increased use of social networking sites, divorce rates on the rise and drop in marriage rates, coupled with the economic downturn, Easy Date Holdings Ltd. are now able to offer online dating services and offline singles events that take these factors into account.

In addition to their success in the UK, the company has also rolled out its flagship brands to other countries, with a launch in the USA of its dating site, BeNaughty®, which is now also being offered in Australia, Canada, Ireland and South Africa, with country-specific versions of the BeNaughty® website made available to audiences in these countries.

Hitwise data for September 2009 shows two EasyDate sites in the Top 10 within the UK dating industry, with DatetheUK.com at number 6 and BeNaughty.com at number 10, whilst also listing BeNaughty® as the 14th largest dating site in Australia. As the overall market for online dating continues to grow steadily, EasyDate will continue to add more niche dating sites to their portfolio.

Chief Executive Officer at Easy Date Holdings Ltd., Max Polyakov, commented on the Award: 'We are meeting our company objectives in relation to our growth strategy and I am pleased to see this is being recognised by Deloitte LLP. There is a lot more to come from this company so watch this space. I think it is fair to say that Easy Date Holdings Ltd. is well on its way to becoming one of the largest dating companies worldwide, through a winning combination of effective marketing strategies and acquisitions'.

For further information, please contact:
Sean Wood, 0131 226 4890

About Deloitte LLP
Deloitte LLP is one of the UK's leading professional services firms. Deloitte LLP is the UK member firm of Deloitte Touche Tohmatsu ('DTT'), a Swiss Verein.

About Deloitte Technology Fast 50
The Deloitte Technology Fast 50 is an award programme that recognises UK's fastest-growing technology companies based on percentage growth over five years, and honours business growth, technological innovation and UK entrepreneurial spirit.

About Easy Date Holdings Ltd.
Easy Date Holdings Ltd. are an Edinburgh-based online dating company with a varied portfolio of online dating websites including the well known DatetheUK.com, BeNaughty.com, YouCanGetMe.com, MyUKDate.com and SpeedDater.com a?? the UK's leading online dating and singles events service. The company has built up a membership of over 6 million members and has developed its own in-house affiliate, advertising and white label networks.

The landing page of the popular online dating site, www.datetheuk.com, has been re-vamped and now features a fresh, young and modern look. This new design has a lighter feel with a prominent image accompanied by a simple registration form which invites new visitors to join the dating service.

All visitors to the website now find a minimum of text, clearly defined areas for registration and login and an eye-catching colour scheme within the landing page; a design which has already increased average registration figures on the website.

Sean Wood, Online Marketing Manager at EasyDate, commented: 'The website has evolved from a relatively simple email service to a clever combination of matching features with social networking tools that meet the needs of the new digital generation without alienating users who are not that familiar with the latest forms of communication.'

With more than three million members to date, DatetheUK.com is now UK's favourite dating site. Seen as EasyDate's answer to the needs of the 'traditional UK dating' market, this has proved to be more than just another dating agency over the years.

Easy Date Holdings Ltd. has opened up the doors of its casual dating website, www.benaughty.com, for singles in South Africa to enjoy the wide variety of online flirting features already available to people in the UK, Ireland, Canada, USA and Australia.

The South-African flag has been added to the collection of flags users can choose from to match their country of birth or residence. Hundreds of singles from South Africa are joining the website every day for casual dating, flirting and online fun.

EasyDate's Online Marketing Manager, Sean Wood, said: 'Initial numbers are encouraging and we expect to see fantastic growth in South Africa. The market here still has a lot of room for growth as internet usage increases. BeNaughty is the first site of its kind to enter this country, so we are offering South Africans something very different to what has previously been available to them.'

The company behind this addictive online dating brand continues to work towards its objective to reach all English speaking markets. However, this expansion strategy is not restricted to audiences where English is widely spoken; EasyDate also intends to take online dating to singles in Brazil, Russia, India and China.

The brand new Twitter accounts from the UK's most addictive flirting website act as a bridge between the management team at BeNaughty.com and site members.

'NaughtyTwitty' features user generated content, the most popular forum threads and naughty blogs, whilst 'BeNaughty_News' is where men and women in the UK, USA, Ireland, Canada and South Africa can share their views on existing flirting tools and new online dating features available at the website, provide general feedback, join competitions, surveys and more.

Site members now realise that their opinion is taken into account when making decisions about what is best for the service. Online Marketing Manager, Sean Wood, commented: "These new accounts are a step towards narrowing the gap between us and our customers. We believe that BeNaughty members should be given the opportunity to share their ideas, offer suggestions and contribute to site improvements; customer feedback is paramount to the continuing success of this naughty community."

A total of more than 1400 followers have already discovered that staying up to date on BeNaughty features and content does not need to be time-consuming. A quick glance at 'NaughtyTwitty' or 'BeNaughty_News' is the perfect way to keep up with all things naughty and offer feedback to the team behind this exciting website.

It is not only Twitter that BeNaughty has ventured into recently, this month sees the release of a WAP service for BeNaughty members. This new development comes as a response to feedback from users who expressed an interest in being able to access the flirting site on their mobiles; more than one thousand singles have visited wap.benaughty.com since its introduction in early August.

The latest move from EasyDate, the company behind www.benaughty.com, gives BeNaughty members the opportunity to buy access to a selected number of dating tools for one or three months without having to take on a full subscription to the flirting website.

Before these changes were introduced, people who wanted to obtain access to all features on the site would have needed to commit to a membership plan, however, now singles can purchase individual tools such as a communication pass that allows anyone to contact them for free, VIP positioning in search results to increase visibility and responses from potential dates, and a profile highlight that makes a dating profile stand out from the crowd.

Everyone is watching their pockets these days, so this new payment options at BeNaughty.com give flirters better control over their budgets. "We want to give our customers a service that is tailored to their needs and ensure that our membership plans and add-ons make life easier for casual flirters. Traditional membership models allow access to a set amount of features but do not offer flexibility to the user, at BeNaughty singles can now decide what features are important to them and purchase them individually", said Sean Wood, Online Marketing Manager at EasyDate. Full membership plans remain available for those who prefer having access to email, chat, instant messaging and audio-video dating at all times.

The addition of new features to the website is constant and the recently added 'Wall of Fame' is testament to this. Members are now rewarded with a place on the naughty 'Wall of Fame' when their forum threads and posts are popular with the BeNaughty community. Users can vote on each other's contributions and the best 'authors' and 'posters' make it into a prominent area of the free forum - this gives them great exposure to the entire site membership and increases their popularity; a fantastic tool for the born-flirt.

All BeNaughty members have free access to the forum, the blogging tool, public chat rooms, winks and search; they can even send a free virtual gift to attract someone's attention. As a whole, this casual flirting website is a good value option for anyone looking for casual fun, online flirting and local dates not only in the UK, but also Ireland, USA, Australia and South Africa.

The latest survey from online flirting website, www.benaughty.com, shows that British women ranging from 18 all the way to 46+ years of age, agree that 'Being naughty with two members of the opposite sex' is the best turn on, whilst the majority of men were torn between a threesome and being naughty with someone they met online. Only men aged 18 to 24 and men 36 to 45 placed the threesome option at the top of their choices.

Results also show that only 17% of males aged 18 to 24 dream about being naughty with a work colleague, whilst nearly 24% of men in the same age group would rather dream of being naughty with an online friend. Less than 7% of women 18 to 24 get turned on dreaming with a friend of the family and an even lower percentage of men in this age group share the same opinion; less than 4%.

More than 15% of females between 18 and 24 dream about being naughty with someone from the workplace, where as less than 20% of females who belong to the same age group, would be turned on by dreaming of being naughty with someone they met over the internet.

Just over 3% of women aged 25 to 35 would get naughty with their best friend's boyfriend, in contrast with nearly 18% who share a preference for the online fantasy. Dreaming of being naughty with a neighbour is the favourite of nearly 12% of males aged 25 to 35, whilst only over 2% of men the same age would be turned on by being naughty with a heterosexual couple - a dream shared by nearly 10% of women aged 18 to 24.

The majority of votes awarded to 'Being naughty with a celebrity' as the most exciting dream, came from two contrasting groups: males 18 to 24 and females over 46. BeNaughty collected answers from more than 6000 respondents who were asked to choose their favourite naughty dream from eight different options:

Being naughty with a celebrity
Being naughty with a neighbour
Being naughty with someone from the office/your workplace
Being naughty with a friend of the family
Being naughty with your best friend's boyfriend/girlfriend
Being naughty with someone you only know through the internet
Being naughty with two members of the opposite sex (threesome)
Being naughty with a heterosexual couple (male and female)

Based on all responses across all age groups, the lowest number of votes from women went to 'Being naughty with a friend of the family', where as the lowest voting score from men went to 'Being naughty with your best friend's girlfriend'.

Members of the successful online dating websites DatetheUK and BeNaughty can now benefit from a newly introduced feature that promises to enhance the way in which singles search for their other half.

Users who select similar search options when looking for a partner are also likely to look at similar profiles. This is one of the principles that have been used to develop the new recommendations feature now available on DatetheUK.com and BeNaughty.com.

The system recommends users to view profiles which other singles, who have made similar searches, have looked at. This increases the likelihood of finding a suitable partner and reduces the time spent performing individual searches, saving singles time and effort.

This dating tool can also make recommendations based on previous chatting sessions so once a user has enjoyed a few chats, the engine behind this exciting online dating feature will recommend potential matches according to the profile details shared by people you have chatted to in the past.

EasyDate's in-house development team has been working round the clock to design and implement dating features to make the user experience more effective and user-friendly. This new recommendation tool is a great addition to the wide variety of online dating features at www.datetheuk.com and www.benaughty.com.

Casual dating website www.benaughty.com now welcomes registrations from naughty singles in Australia.

EasyDate, the company behind the BeNaughty brand, has started promoting its successful flirting site to this new market in addition to the brand's presence in UK, Ireland, Canada and USA. More than 50,000 Australians have joined the website as a result of recent marketing campaigns to attract singles in this country.

BeNaughty members can now select their country from a menu of 'flags' to improve their chances of finding a suitable partner in their local area. By choosing the Australian flag, users can restrict search results and make the system display Australian profiles only.

The ability to search for a local date within a particular country makes the website highly attractive for singles looking to meet people in specific areas for casual fun. A postcode-based search can make the online dating experience even more local for those who wish to find a partner within a few miles of them.

The marketing team has indicated the company is taking BeNaughty to South Africa within the next couple of months. EasyDate is certainly on their way to achieve penetration of all English speaking markets.

Online dating company, EasyDate, announces the launch of the company's first advertising network for clients and agencies looking to target singles according to specific demographic criteria such as age, gender, orientation, ethnic origin, income level, education, country and postcode.

BeNaughty.com, DatetheUK.com and SpeedDater.co.uk are amongst the UK's leading dating websites where advertisers will be able to place their ad inventory. With more than 58 million page impressions per month, EasyDate is now an exciting choice for advertisers not only in the UK but also in USA, Canada and Ireland.

Companies wishing to advertise will be able to select the websites on which their adverts appear and tailor the timing, duration and audience to deliver a highly targeted campaign. Advertising is offered in a variety of formats including display advertising, email & newsletter campaigns and through dedicated promotional areas of the website.

Tim Simmonds, Commercial Director at Easy Date Holdings Ltd., commented:

We believe that the EasyDate sites offer companies a unique route to market with targeting of a wide range of user attributes. Through a continued focus and passion for innovation we believe the EasyDate Network will become a valued channel for leading brands to reach the right audience.

A white label dating platform and a wide range of affiliate programs are also available to companies and individuals wishing to enter the online dating market. This new advertising network joins the growing list of partnership channels developed by Easy Date Holdings Ltd.

Over 71% of women who visit websites like BeNaughty.com for a bit of fun do not see online flirting as cheating and more than 72% of men share the same opinion.

A recent survey carried out by flirting dating site, www.benaughty.com, collected more than 2,600 responses from men and women who currently have a spouse or a full time partner. The fact that over 70% of both males and females answered 'No' to the question 'Would you consider flirting online as cheating?' would suggest a shift in public perception.

With the rise in popularity of introduction agencies and online dating websites came the inevitable birth of casual dating for people looking to flirt and have fun on the net, people whose aim was not to find a soulmate with a view to getting married but only to make new friends and have fun along the way. A more relaxed approach to relationships is now growing stronger.

Views on online dating have changed over the past decade and casual dating websites are now popular amongst the British. Just as many dedicate time to watching TV, playing console games and browsing the web, a great number of people in the UK are now spending time on online flirting websites.

Be Naughty's Online Marketing Manager, Sean Wood, commented: "We launched our flirting service in 2007 and membership numbers have well exceeded our initial forecasts. BeNaughty.com is now in the UK's top 5 most visited dating sites. It is very clear from this survey and others we've conducted that perceptions have changed a lot and that dating sites need to change also to meet people's expectations if they are going to attract members."

The future of online flirting is yet to be decided but it is safe to say that an increasing number of British men and women, currently in a relationship, regard their online chats and flirting sessions as a fun and harmless way to spend their spare time.

The results of a recent survey conducted by casual dating site, www.benaughty.com, revealed the celebrities us Brits would like to spend summer 2009 with, on a desert island.

All British men who took part in the survey, regardless of their age, selected Victoria Beckham as their least favourite celebrity when given a choice of six that included Jordan (Katie Price), Kate Moss, Siena Miller, Cheryl Cole and Alesha Dixon.

Footballer's wife, Cheryl Cole emerged as favourite female celebrity across responses from men aged 18 to 46 and over, whilst Simon Cowell received the most votes from female respondents on the same category, taking the first prize from Declan Donnelly, from famous comedy act 'Ant & Dec'.

Anthony McPartlin, 'Ant', received the lowest number of votes from female respondents on the same category where his comedy partner was second runner up.

Dermot O'Leary was women's preferred choice, with over 30% of votes, on the category of Radio and TV presenters, where less than 5% of female voters chose Chris Evans. The same category saw 'Dancing on Ice' presenter Holly Willoughby being voted as the men's favourite with just over 24% of the vote, while Natasha Kaplinsky took second place with nearly 22% of the male vote.

Scotland-born actor, Ewan McGregor, received more than 30% of the female vote on the famous actor category, stealing the top spot from the star of Casino Royal, Daniel Craig, who enjoyed less than 27% of the women's vote.

Keira Knightley was men's favourite actress with nearly 36% of the overall male vote, however, Kate Winslet was favoured by voters in Edinburgh, where the majority of respondents chose her over Keira Knightley. In contrast, the most votes from men aged 46 and over were given to Helen Mirren.

More than 40% of British men would spend the summer with Lily Allen, who was competing against Leona Lewis, Duffy, KT Tunstall, Alexandra Burke and Natasha Bedingfield, in the singers' category. Nearly 27% of British female voters preferred James Morrison, followed by Lemar in second place with over 20% of the vote.

The poll collected opinions from a total of nearly eight thousand people, a mix of male and female respondents between the ages of 18 and 46 plus. Each gender was given six answer options on each of four categories: famous actors and actresses, radio and TV presenters, singers and well-known celebrities; all British.

British women and their fantasies…

Top actor: Ewan McGregor
Top radio/tv presenter: Dermot O'Leary
Top famous celebrity: Simon Cowell
Top singer: James Morrison

British men and their fantasies…

Top actress: Keira Knightley
Top radio/tv presenter: Holly Willoughby
Top famous celebrity: Cheryl Cole
Top singer: Lily Allen

The UK's leader in singles events, SpeedDater, wants to put a smile on the faces of non-smokers in England by holding a speed dating event for singles who have never smoked or gave up smoking as a result of the ban back in 2007.

Ideally for singles between 24 and 38, the event takes place on Wednesday 1st July to mark the day bars in England became smoke free. Singles spend three minutes with each date and are given a scorecard to write whether they would be interested to see someone again. Once the event is over, singles can contact others who attended the same event, through a secure online dating system on the SpeedDater website.

All attendees will have the advantage to know they already have something in common with everyone in the room. Men and women looking for a date or a serious relationship often have shared interests and habits in their list of desired qualities in their ideal partner so this event can prove to be a promising one for singles. Not all speed dating events offer this additional benefit so non-smokers have a higher chance of meeting their perfect match on this particular night.

Danielle Waller, Events Manager at www.speeddater.co.uk, commented: "Smoking is a big turn off for many people on the dating scene. Research from singles ads in print, along with the profiles we see in our online dating site have shown us that the desire to meet a non-smoker is right up there with the more predictable traits such as good looks, honesty and a good sense of humour. Our non-smoking event allows guests to immediately be on the same level. We find niche events work particularly well in providing a common ground. The conversations have a natural talking point and guests often seem more relaxed at these events. A tailored niche event is also cost effective for singles as it automatically cuts out unsuitable candidates."

The changes made to the smoking regulations have had an impact on the number of people now deciding to quit the habit. In a report published by The Department of Health, results show that Local NHS Stop Smoking Services have experienced an increase in demand of more than 20% since the introduction of the smoking ban in bars on 1st July 2007.

Events like the one organized by SpeedDater may continue to take place in years to come and create a trend that if present could eventually influence singles' decision to stop smoking. For now, SpeedDater is making sure they continue to organize speed dating events with a twist.

Singles wishing to attend the non-smokers speed dating event can call 0845 838 5600 or visit www.speeddater.co.uk

IDE Group, parent company of EasyDate, was recently chosen as one of the finalists at the European Business Awards 2009.

The two categories were 'The Business of the Year Award' and 'The Bigmouthmedia Marketing Strategy of the Year Award'.

The 2009 Ruban D'Honneurs was awarded to IDE Group on both categories. Other finalists included well-known companies such as Sony, Microsoft, Dell, FedEx and Lloyds TSB. FedEx and Air Berlin were amongst the winners.

Large, medium and small companies from all countries in the European Union can compete at these awards and benchmark themselves against the best organisations in Europe.

The strict judging stages and the quality of the candidates at the European Business Awards tell everyone in Europe that those awarded with a Ruban D'Honneurs are businesses of exceptional calibre.

BeNaughty is taking advertising beyond the web-sphere. This addictive website has launched two advertising campaigns this month to increase brand exposure and give London commuters a break from their daily routine.

The London tube carriages are now covered with posters advertising the naughtiest dating site in the UK and offering new members a 20% discount on full memberships to the website.

The campaigns build a bridge between commuters' daily lives and their online frolics. Danielle Waller, at EasyDate, commented: "We placed over a thousand BeNaughty adverts on the London underground. Over 85% of those who reacted to the advert have confirmed their registrations and searches for BeNaughty.com have increased by more than 20%. Our eye-catching adverts are a refreshing change from the multitude of dull campaigns that go unnoticed".

EasyDate has booked a further two weeks to appear on the London underground following the success of the first campaign.

The flirty and addictive casual dating website, BeNaughty.com continues to surprise and please naughty members with improvements to usability and user experience.

An enhanced homepage was recently made available to all members of BeNaughty. The new design was implemented as a result of a usability review carried out by the dating company behind it, EasyDate, where the main focus was to look at the website from the users' point of view.

Members of www.benaughty.com can now see who is online right at the very start, from their own homepage. No more clicks needed to get to see members who are using the website at the same time as you. The same logic has been applied to other features so members can be aware of the activity on their dating accounts immediately after log in and without navigating more than one page.

This allows BeNaughty users to concentrate their time and efforts in doing the things they really enjoy like chatting, flirting by sms, emailing, reading/posting on the forum, reading/creating blogs or sending gifts.

Sean Wood, at EasyDate, commented: "The new homepage is the product of months of analysis. We know that members are looking for interaction with others on the website, so we have worked on a homepage that gives them the opportunity to save as much time as possible, time they can spend flirting and having fun with other naughty members".

To increase the payment methods offered to customers, EasyDate has introduced PayPal as a payment option for members of www.datetheuk.com, whilst singles in Ireland with 'Laser' debit cards can now pay for memberships to www.benaughty.com via GlobalCollect.

BeNaughty Ireland has seen a 50% increase in payments since the addition of the new payment gateway and the payment rate at DatetheUK.com has gone up by 10% since the introduction of PayPal.

"At EasyDate we have always been a pro-active dating company and we are constantly looking at options that can improve the services we provide to our dating membership. Listening to customer feedback is an important factor but our vision has played a crucial role in our success, without it we wouldn't be the company we are today" said Sean Wood, Online Marketing Manager at EasyDate.

EasyDate is now at the top of the UK dating industry, catering for the mainstream, casual, leisure and mobile dating markets, and a portfolio of 12 websites, this company based in the West-End of Edinburgh has certainly earned its place in this competitive industry.

EasyDate has given a facelift to MyUKDate.com to reflect the website's new identity. MyUKDate used to be a paid dating service but it now offers, for free, all the mainstream dating features you would find in other well-known dating websites.

A new logo has now been revealed to mark the evolution of this free dating website. The new logo contains the legend 'Your free dating website' which acts as clear evidence for new visitors; evidence that at MyUKDate there are no charges when trying to access advanced dating features. This website is now absolutely free and its new logo clearly states this.

Colours and design are both vivid and delicate, accompanied by the image of a rose that represents the traditional dating element of the website.

EasyDate's Online Marketing Manager said: "This new logo gives www.myukdate.com a clear and memorable identity that singles will quickly recognise wherever they see it. Our new logo advertises the free dating aspect of the site and this gives UK singles reassurance before completing a registration, there are many dating websites out there that claim to be free and the reality couldn't be further from the truth".

MyUKDate.com is part of the EasyDate portfolio of online dating sites. It's now one-hundred percent free and a great alternative for singles looking to try a new dating website.

Although searching the dating database at BeNaughty can be easily done through a quick search facility, the creators of the website have devised a system which recognises your own behaviour on the website and makes recommendations based on it. How does this work?

Let's say that over the past few weeks you have been chatting to women aged 25 to 30 and they all live in Leeds. Next time you log into www.benaughty.com the recommendation system will display profiles that match your preferences so you can quickly browse or contact other singles who may be what you are looking for.

This new recommendation system saves members time and enhances the search options currently present on the website. BeNaughty members can also save previous searches to avoid having to select different criteria to perform the same search everytime they log into the website.

Finding the right match for a casual relationship, flirting or having a bit of online fun has just become easier. With BeNaughy recommendations, users do not have to worry about spending too much time just trying to find a good match or more than one.

Looking for potential partners is as easy as it gets on this addictive website.

Some take pleasure in buying gifts for others, not only on special occasions but just to say 'I care', 'I'm here for you'. Things have changed so much that we now give virtual gifts to each other on a variety of applications and social networking sites and ClickandFlirt.com is not the exception.

EasyDate has taken another successful step towards building an online flirting environment that encourages interaction and offers fun tools to flirt and date online. At ClickAndFlirt.com, members now have access to a virtual gift collection.

The team behind www.clickandflirt.com know this tradition of sending gifts can evolve and be taken to mobile handsets. BeNaughty.com recently introduced virtual gifts for their customer base, and now ClickandFlirt joins this trend by offering their members the chance to flirt with others by sending gifts via mobile.

Singles browsing the collection will find gifts such as a kiss, a dozen roses, a sports car, a cocktail, chocolates, a whip, a waterbed, handcuffs, ticklers, massage oil and other fun and flirty gifts. ClickandFlirt members can even send their first gift for free.

This fantastic feature proved so popular on BeNaughty.com back in February that EasyDate made a move and decided to add the feature to ClickandFlirt.com also. As result, ClickandFlirt singles can now exchange virtual gifts by mobile and enhance their online flirting antics.

With over a million clicks within a few days after launching, the new 'winks' feature at DatetheUK and BeNaughty has proved a success for EasyDate.

Website members can send free winks to other singles to break the ice and start flirting. Those looking for a date or casual fun can make use of this exciting new feature at no additional cost and take the first step towards making new friends or finding the right match.

The launch of this new communication tool has increased activity within both websites due to its simplicity and ease of use. Members now use it the same way singles use a flirty stare or a smile in real life, it helps them get over the nerves of approaching others and expressing their interest.

Free winks are a quick and easy way to flirt. The introduction of this feature to www.datetheuk.com and www.benaughty.com improves the online dating experience for users and gives their dating efforts a light-hearted feeling that results in more relaxed chats and conversations with other singles.

Just as audio-video chats make blind-dates a thing of the past, free winks make breaking the ice a lot easier.

Individuals and companies who have built dating websites on the EasyDate white label platform now have the opportunity to earn not only a percentage of the revenue they generate, but all revenues.

EasyDate is offering a 100% revenue share, for three months, to partners who generate a minimum of one thousand registrations per month. Things get even better for white label partners who generate five thousand registrations per month; they will receive 100% revenue for 6 consecutive months.

And as if this was not exciting enough for EasyDate partners, the company will even reward them with all revenues from their websites for an entire year, when they generate a minimum of ten thousand registrations per month.

Sean Wood, Online Marketing Manager at EasyDate, commented: "Our white label dating platform is a strong commercial offering for anyone wishing to enter the dating market or diversify an existing business. Setup, hosting, payment gateway and technical support are free for partners, as well as a wide range of dating features and professional customer care for dating members".

EasyDate has a membership of over 6 million members to which white label dating partners can plug into from day one. The company's white label platform is definitely one to consider.

The UK's biggest online dating company has identified which days of the year put the most strain on a relationship and found Valentine's Day caused grief for one in ten couples.

New Year's Day was top (53%) with Christmas (21%) and Birthdays (16%) second and third in the survey, conducted among 1000 18-55 year olds for BeNaughty.com.

The Love 'Em Or Leave 'Em Poll also showed a quarter of us had been stood up on Valentine's Day, and an average of one in eight had actually had more than one date on Valentine's Day night.

The most cited reason for breaking up was simply falling out of love; second was pressure of work; third, becoming bored of sex with their partner; fourth, they met someone else; and fifth, financial pressures.

Max Polyakov, CEO of BeNaughty.com, comments: "There's no doubt about it, couples can feel immense pressure on Valentine's Day. If they're already in an unhappy relationship, it can tip people over the edge to break up. Traditionally, our sites see an increase in new memberships on and around Valentine's Day."

Easy Date Holdings Ltd., the UK's fastest growing dating company, launched its own white label dating service in December. Despite the network being less than two months old, more than 250 White Label dating sites have already been launched by individuals and companies on this platform. Site creators are being rewarded with a generous 80% commission on all first-time sales during the initial months of the launch. EasyDate's financial stability, rapid growth and reputation as the UK's current #1 dating group are the factors that guarantee success for company's white label partners.

A third of office workers admit to having had a fling with their boss or a colleague at their Christmas party.

According to a survey of 1,200 people carried out at the height of the Christmas party season by top dating website www.DateTheUK.com one third (33%) said they had sex and more than half (55%) said they had passionately kissed the boss or a colleague.

But more often than not, Christmas party flings don't lead to anything long term – three in five people (64%) said their encounter was a one night wonder, while only one in four (27%) said it turned into something more meaningful.

DateTheUK.com boss, Max Polyakov, said: "You spend more than 2,000 hours a year with your colleagues so it's almost inevitable you end up fancying someone at work.

"And at the Christmas party once the drinks start flowing, people lose their inhibitions and desire starts to do the talking."

Research by an internet dating firm reveals that women find the chubby, bearded gift-giver very sexy indeed. One thousand women were asked whether they fancied Santa Claus in the poll.

"We can't decide whether it's the beard, the red suit or his obvious kind and friendly nature that makes him appealing," said Max Polyakov, head of the UK's top dating site www.benaughty.com.

"It could of course be that he brings a lot of presents and smiles a lot."

The research also revealed that 1 in 20 men had, at one time or another, dressed up as Santa Claus in the bedroom.

However, 10% of women had worn a sexy Mrs Claus outfit.

EasyDate, the UK's fastest growing dating company with more than 5 million members, is for a limited time offering its affiliates an extra £100 for every £500 they earn during the trading period of December.

EasyDate runs seven affiliate programs, from which affiliates can choose their preferred payment model from any one of four options: pay per lead, pay per sale, percentage and affiliate referral.

All payment models offer the opportunity for partners to earn a Christmas bonus – an additional £100 per £500 generated in approved commissions.

Making money from affiliate deals
Sean Wood, EasyDate's online marketing manager, said: "Affiliate partnerships are such an effective and easy way for companies with websites to boost traffic and make money. EasyDate thrives on its affiliate relationships and we want to show our gratitude and support by giving our friends a little Christmas bonus.

"Affiliates can take their partnership with EasyDate one step further by joining our white label dating network. This gives them the opportunity to build their own branded dating sites and generate additional revenue. EasyDate has more sites in the UK Top 100 than any other white label dating company and our success in the online dating industry makes us an ideal choice for individuals and companies looking to develop white label dating partnerships."

EasyDate's affiliate network is independent from its white label dating network. All members of the company's affiliate network can benefit from the Christmas bonus.

EasyDate, the UK's fastest growing dating company with 5 million members, has this week launched a new white label dating service and is to offer its platform for free to individuals or companies looking to launch a dating site.

Partners who sign up before 1 January 2009 will be able to earn 80% on first-time sales during their first month on the network. Partners who sign up after this date will be able to earn from 60% to 80% on first-time sales and 50% to 60% on repeat sales.

These percentages make this white label dating program the highest paying scheme available in the UK.

EasyDate says the proposition is commercially sound, owing to the fact that its own dating sites have been highly profitable for over five years, and it means existing operators of white label dating sites and those with an interest in launching can get the benefit of the platform that is the backbone of EasyDate's success.

Taking the offering one step further, EasyDate has also launched a site creation engine, which will build a partner's own site in two simple steps. Partners can choose from ready-made templates or create their own designs, as well as build unlimited mainstream or casual dating sites.

The formula for success
Sean Wood, EasyDate's online marketing manager, said: "We would encourage companies already operating white label dating sites to have a look at how many successful dating sites are running off their provider's platform.

"By this, I don't mean to look at how successful the provider is, but rather their clients. I think you'll be surprised by what you discover. This is why we have decided to roll out our white label offering to all. We do have the formula to create successful online dating sites and we are happy to share it.

"EasyDate has more sites in the UK Top 100 than any other white label dating company and our success in the online dating industry makes us an ideal choice for individuals and companies wishing to build their first dating site or switch providers."

Full range of services from EasyDate
EasyDate's white label offering gives partners the opportunity to modify their sites' meta tags and tracking at any time. The engine is also equipped with a banner advertising facility which means that if partners are members of other advertising or affiliate networks they can display adverts of their choice on their dating websites, which will help maximise earnings.

Companies and websites which enjoy high online traffic levels can benefit from a dedicated and operational dating channel. The dating site becomes a tool to make existing customer bases even more profitable and with this new white label platform, EasyDate offers potential partners an additional revenue source.

To sign up to EasyDate's white label dating network, individuals or companies only need to own a domain name and EasyDate will take care of the rest, including hosting and payment gateways.

Partners also benefit from automatic and customisable reporting, technical support and a dating database of over 5 million members from day one; while dating customers enjoy a rich dating experience with all the features present in EasyDate's leading websites.

A very special party with a seriously naughty twist is to hit London's club scene this month.

'Meet@Masked', at Club Colosseum, Vauxhall, on Friday 28 November, is a completely new kind of party, based on traditional singles parties, which will encourage guests to throw aside all their inhibitions and explore the naughtier side of their personalities.

To help the naughty party virgins feel a little more comfortable, guests will be expected to arrive wearing masks to disguise themselves. And party singles can make themselves feel even more comfortable – groups are welcomed and if a group buys four tickets, they get the fifth free.

The party, run by BeNaughty.com and SpeedDater and exclusively open to 24-39 year-olds, will also have a 'lock and key' theme, so if a guy's key opens a girl's lock they can win some seriously naughty prizes – think lingerie and fun toys for the bedroom!

Guests can also sip vodka from the naked ice sculpture and enjoy some fun and naughty on-stage entertainment from sexy Lil' Miss Chievous, the pint-sized dynamo who never fails to entice the audience with her winning smile and cuter than cute burlesque acts.

And the Baron and Missy's Misadventures are guaranteed to impress with their live-action-silent-movie cabaret act with fire.

But it doesn't stop there – girls willing to find their inner exhibitionist will be able to take the opportunity to get some Burlesque dancing lessons from the fabulous Miss Glory Pearl – all included in the ticket price.

Tickets will be strictly limited and party people will need to register at BeNaughty.com for free in order to buy their tickets, priced £29.95 for guys and £14.95 for girls.

"This party is going to be a great opportunity for girls and guys with a naughty side to meet like-minded adventurous people," said BeNaughty.com and SpeedDater boss Max Polyakov.

"But we know that it will be the first time for a lot of people, and the masks should help nervous people feel a lot more at ease. It'll add quite a nice element of sexy intrigue and means guests can express themselves more confidently."

"The 'lock and key' idea is a great way for people to approach one another to see if they match up and they have the added incentive of winning a prize if a guy manages to unlock his girl."

Polyakov has high hopes for the party and is keen to make it a regular event for party people with a naughty side in Britain.

"I am hugely excited that we are hosting such a unique event, and really look forward to seeing our guests' reaction to some of the treats that we have in store for them," he added.

Halle Berry's "Jinx", the feisty National Security Agency operative in Die Another Day known for the scene in which she walks out of a crystal clear sea in a jaw-dropping orange bikini, has been voted the sexiest ever Bond girl in a poll by online dating site BeNaughty.com.

The survey, conducted to celebrate the release of the new James Bond adventure Quantum of Solace, saw nearly nine out 10 people vote for Halle Berry's character, with traditional favourites Ursula Andress (Honey Rider) and Honor Blackman (Pussy Galore) also proving popular with voters.

'Classic' Bond girls still popular
Although Jinx got the most votes, the classic 60s Bond girls have proved their sexiness has stood the test of time.

Honey Rider, played by Ursula Andress in the 1962 movie Dr No, is still seen as sexy today and in fact pioneered the seductive bikini look emulated by Halle Berry's Jinx character 40 years later.

Max Polyakov, who runs BeNaughty.com, said: "James Bond movies wouldn't be half as exciting or fascinating to watch were it not for the girls. Bond's macho bravado is equaled by the stunning girls he meets on every adventure."

"In some ways, Bond films represent what people desire in life - tough, charming men and beautiful, mysterious women."

"Honey Rider and Pussy Galore have long been objects of fantasy and desire and are as much now as they have ever been. In that sense, it is not really surprising that these characters are equally as popular as those from the newer films - the Bond girls really are timeless and appeal to all generations."

The public has cast its votes and the Democrats have come out on top as the clear winner – in the US sex elections at least.

A survey has found that people think Democrats are sexier and likely to be better in bed than their Republican rivals.

And Barack Obama has emerged as the victor over John McCain, with 72% saying he was sexier than the 71-year-old Republican.

Even recent kinky scandals surrounding Sarah Palin - McCain's running mate - are unlikely to make the Grand Old Party any more attractive.

In fact, two in five (39%) said they thought Republicans would be boring in bed - compared to fewer than one in 10 (9%) who thought Democrats would be boring.

Two in three (67%) said they thought Democrats would be better between the sheets but just one in 10 (11%) said the same of Republicans.

The survey was carried out through BeNaughty.com, the online dating website operated by UK-based Easy Date Holdings Limited.

History favours Democrats
The Democratic Party has long had an amorous history, mainly thanks to the 'sexploits' of leaders like John F Kennedy and Bill Clinton.

But Republicans have had their fair share of naughty liaisons - notable figures like Rudy Giuliani, Newt Gingrich and Arnold Schwarzenegger have all allegedly been involved in sexual misconduct.

Perception of youth
Max Polyakov, chief operating officer of Easy Date Holdings Ltd., believes that the results reflect the fact that the Democrats are seen by many Americans as a younger and more vibrant party.

"When you compare Democratic and Republican politicians, there is no doubt that there is generally an age gap - you only need to compare Barack Obama and John McCain to see that."

"Youth is unquestionably seen as sexier by most people, and this goes some way to explaining the fact that even though the Republicans are as sexually prolific, this is not a perception shared by many Americans."

"Even though people like Newt Gingrich and Rudy Giuliani may have tempestuous sexual backgrounds, they do not compare to figures like Clinton and Kennedy who were younger, perceived as having more vitality and therefore more believable as objects of sexual desire."

Sexy politics
Max Polyakov also believes that the political beliefs of the two parties also play a key role in the way the two groups are sexually perceived.

"The Republicans are generally seen as more strict, uptight and firm-handed than the Democrats. These are not particularly sexy traits. The Democrats in contrast appear more 'human' and caring, very much the characteristics that you would associate with sexual desire."

A profile for each has been posted, free of charge, by dating website www.datetheuk.co.uk and has attracted phenomenal interest.

DateTheUK boss Max Polyakov said, "Amazingly, Guy is attracting the most interest at the moment. Maybe it's because Madonna might appear to be something of a handful. She's known to be quite fussy with who she dates."

"I really feel for them at the moment," said Max. "Divorce is a messy business, but we find the sooner you get back into the dating game, the easier things become."

"We want to be there to help them through this and think that they should get out there and play the field for a while until they each find a new love in their lives."

To help single Londoners who are looking for love and trying to forget the woes of the financial crisis, the UK's biggest speed-dating company has announced plans to host a special "credit crunch" dating event in the capital on 7 November.

SpeedDater will sell tickets online at www.speeddater.co.uk for just £9.95 – tickets are normally around £20 and up to £40 depending on the event - and a very limited number of 70 credit crunch tickets will be available for London's singles aged between 24 and 38.

Free drinks giveaways will also be offered at the event, being held at Sound in Leicester Square.

SpeedDater boss Max Polyakov said: "Even though the credit crunch is making things difficult for people, we think it's more important to make love than make money."

Credit crunch prompts more Brits to look for love
Both SpeedDater and parent company EasyDate have seen an increase in guests/site users since the credit crunch began, with growth of 26% and 31% respectively over the last 12 months.

Max Polyakov believes that this increase is down to Brits seeking comfort in relationships as their money worries increase.

"Speed-dating and online dating offer fantastic and cost-effective ways to meet people, and are far more accessible that going to pubs and clubs in the hope of finding a partner", says Max

"Financial hardships can be very lonely experiences, so it is not surprising that more people are looking for love as the credit crunch worsens."

"We think this special event will inspire Londoners to realise what's important and find that 'special someone' rather than worrying about their finances."

For those not able to get tickets, SpeedDater will be running some 30 other dating events across London in the run-up to Christmas, including wine tasting and bowling, specialist events for graduate professionals and elite earners earning over £40,000, along with their November and December parties.

As many as one in six British men and women who have used a dating website to meet members of the opposite sex say they have secretly flirted with someone of the same sex while using online, according to a study by flirty dating website BeNaughty.com.

It has found that, among those who use dating websites, 13% of men and 20% of women surveyed admitted they had sent a cheeky message to someone of the same sex on at least one occasion.

But when asked about their sexual orientation, they claimed to be straight.

"Online dating has opened up a world of opportunities for people," said Max Polyakov, who runs BeNaughty.com.

"Men and women are free to experiment a little more, test the water or have a little fun by flirting with people of their own sex, even if they say they're straight."

"The internet has broken down barriers and people are not so afraid of their own sexuality. Dating websites and adult chatrooms allow people to explore their feelings and by flirting with members of their own sex they can have a bit more fun and, at the same time, get to know what they like or don't like."

The successful websites BeNaughty.com and DatetheUK.com have revealed the results of a survey to find out what profession is the best in bed. Lawyers and musicians are on the lead.

BeNaughty.com has found that brokers dedicate more time to spine-tingling foreplay, are more adventurous – often adding toys and different positions to their sex sessions – are more likely to satisfy their partners and have sex more often than other City workers.

Male and female brokers gave each other the top ratings as the City's best lovers, but female lawyers came in a close second behind brokers.

Male analysts lagged way behind brokers, letting themselves down with poor foreplay, while female analysts were not getting anywhere near as much sex as they desired.

Male accountants get a raw deal, having been exposed as the least adventurous and least satisfying in bed, according to their sexual partners.

Max Polyakov, who runs BeNaughty.com, said: "Who would have thought brokers are the City's best lovers? What a fascinating result. It's often said that power, money and sex go hand in hand and it looks like brokers are proving the link. These men and women appear to display a bold sexual confidence that goes with the risk-taking element of their jobs."

"Poor old accountants though. They spend all day at work paying a huge amount of attention to detail but it seems to have stifled their sexual creativity."

Single Brits looking for new ways to tighten their belts as food and drink prices continue to rise are turning to dating websites in an attempt to save cash on expensive nights out, according to DatetheUK.com.

More than half (55%) of DateTheUK's new members said they had signed up to online dating because the places where they would normally meet people - bars, pubs and clubs - were becoming too costly.

They also said they would rather find someone special online and commit money to that one person rather than spend the cash on a string of dates that lead nowhere.

While people cut their social spending and bars, pubs and clubs close down at a rate of four a day due to spiraling costs, at the other end of the scale the 'love economy' is booming, according to Max Polyakov, chief operating officer of Easy Date Holdings Ltd., the UK's largest online dating company which runs DatetheUK.com.

EasyDate has seen its total membership base grow by an average of 10% a month in the past year.

"The global credit crunch and rising prices have made going out to meet a potential mate an expensive way to end up going home alone, and young people are clearly beginning to recognise this," said Max.

"The cost of going out to a bar, pub or club on the off-chance that you might meet someone is now extremely high. Online dating is cheaper, loads of fun and you stand a much greater chance of meeting a compatible mate."

"The effects of the credit crunch mean that UK singles are getting smarter with the way they look for love by finding more cost-effective ways to date, and the internet provides a practical solution."

The cost of dating
The British public currently spends £8 billion a year on dating, with the average cost of a date – from preparation to the actual event – costing an estimated £200.

Max Polyakov believes online dating has become more popular as singles look to meet potential partners without racking up the expenses that come with going out to find a partner.

"Dating costs money. There is a need to make a great first impression, and as such the preparation can have as big a financial impact as the date itself," said Max Polyakov.

"And this is not a one-off cost; it takes a number of dates to build a relationship with a potential partner, all of which add up to one big bill."

"Online dating simplifies the process, makes it possible for people to meet like-minded potential partners and establish relationships without the cost of dinner dates and so on."

"So it greatly cuts the expense of dating and allows people to get to know each other within a comfortable, safe and cheap or cost-free environment, making contact and building a rapport with others before that initial face-to-face meeting."

The rapid growth in the number of dating and social networking sites has created a new phenomenon of 'virtual trust' among people in the UK, which actually helps them develop relationships in the 'real' world more easily, according to a study by online dating company DateTheUK.com to be published this week.

The study of more than 2,000 dating website users has found that people are increasingly turning to the internet in order to build friendships – on which romance may blossom – believing that the internet, more than 'live' social environments like pubs, clubs or at work, will enable them to meet similar personalities and people they can trust.

The phenomenon has been most clearly identified in men under the age of 35 and women aged 35 to 44 who say they find it easier to build trust with strangers they meet online and use the internet to seek a lasting relationship.

The concept of 'virtual trust' was identified when looking at responses from people who said they were more likely to develop trust with someone online before taking the step to meet them in person.

Intellectual relationships
DateTheUK's relationship experts say dating websites and chatrooms allow users to develop relationships based more on personality and intellect than on initial physical attraction, relieving many of the social pressures associated with first-time meetings in places like pubs or clubs.

The study also observes that trust between people takes time to establish but can be lost in a heartbeat – and some people believe that building trust in an online relationship provides a strong foundation for that relationship to last in a 'real' environment.

Building virtual trust
People who establish a relationship online and build up a level of 'virtual trust' with a potential mate or someone they regard as a partner in all but the physical manner feel more confident that the relationship will last when it moves from the online environment into the real world.

This is most apparent in women aged 35 to 44 who may have been in relationships where trust has been damaged and in men under 35 who may be seeking to settle down but want to make sure they find the right mate.

Sean Wood, online marketing manager for DateTheUK.com, said, "The exponential growth in the popularity of social networking websites and chatrooms is the result of people looking for simplicity and structure in how they conduct their relationships, certainly in the initial phase."

"Before the internet was invented people often had pen pals and would write letters every other week, and you might send a photo if you were feeling brave. Now, the internet allows people to develop stronger intellectual relationships over time, based on shared interests and opinions, before meeting someone in the flesh.

"As the friendship or relationship develops and 'virtual trust' is established between two people, they may start communicating on a more intimate level with webcams and video calls. It's a bit like taking that brave step to send a photo to a pen pal."

"For some people, making friends and seeking a potential partner can be a difficult and intimidating process. The internet has created a much more stable and controlled environment in which to meet others, slowly establishing a form of 'ivrtual trust' which can eventually be extended to outside world and on which friendship, and potentially romance, can blossom."

The UK's trust 'not-spots'
Across the UK, the study has found that dating website users in Wales appear to be most cautious about building relationships and said they felt more likely to build a lasting, trusting relationship with someone they met online than with someone they might meet elsewhere, followed by those in the North West and the South East.

By contrast, only one in 10 Scottish dating website users believed they would develop a long-term, trusting relationship with someone they met online.

Summer sun and sex seekers tend to go online several days before their holiday to search for and flirt with potential conquests and then arrange to meet up while on holiday.

BeNaughty.com asked 2,000 of its members whether they had ever used a chat-room or dating website to book their holiday sex – and the results were breathtaking.

Nearly one in three men and almost a quarter of women polled said they had used the web to set up a holiday sex encounter.

People aged 25 to 34 and those from the north east of England are the sauciest and most likely to have gone online to book their conquest.

Exciting anticipation Max Polyakov, the web technology entrepreneur who operates BeNaughty.com, said: "Flirting with someone online before you go on holiday gives an exciting sense of foreplay and anticipation before you actually meet them in the flesh. People exchange a few sexy emails, some naughty pictures perhaps, and then chemistry takes its course."

"The internet has added a whole new dimension to the way people meet, and it's much less embarrassing – and probably a whole lot safer – than a drunken encounter in a sweaty nightclub."

1. Debt
2. Smoking and drinking
3. Weight
4. Number of sexual partners
5. Age
6. Salary
7. Fidelity
8. Hobbies
9. Job/employment
10. Education/qualifications
11. Travel experience
12. Height
13. Where you live
14. Physical endowments (breast or penis size)

The number one thing we lie about in the UK is our own personal level of debt, according to a new national survey into our biggest fibs.

The Truth Be Told survey, commissioned by online dating site benaughty.com, revealed that nearly a third (29%) of the 1,028 people between 16 and 64 that were interviewed said they lied about how much money they owe.

Running a close second (28%) of the things people lied most about was how much we drink and smoke.

And third in the benaughty.com survey, with just under a quarter of votes (24%), were lies about how much we weigh.

Number of sexual partners comes fourth in the list (14%) while a person's age is fifth (13%) in the list of lies.

Surprisingly, the thing both men and women lied about least was the size of their breasts/penis.

Men versus Women – who are the biggest liars?

While just one in seven men lie about their weight, the figure leaps to more than one in three women.

The benaughty.com survey also reveals women lie slightly more than men when it comes to debt (30% compared to 28%), and are similar when lying about their smoking and drinking habits (28% and 27%).

Averil Leimon, psychologist at leadership coaching firm White Water Strategies, said: "It's no surprise that people are pressured to lie in order to make themselves appear more impressive.

"In today's society and in business, people are measured by whether they conform to certain ideals, be they physical attributes, personal wealth, professional standing or background and status.

As such, people often feel it necessary to present a more idealized version of who they are in order to appear more attractive, more professional and generally create a positive impression.

Max Polyakov, Easy Date Holdings Ltd. chief executive officer, said: "I admit I was surprised by the results of our survey because to be honest I expected most people to say they lied about their age or their educational qualifications.

"People must feel pretty ashamed of their financial situation or how much they drink or smoke if they feel the need to lie about it. These are really important things and honesty between people is really very important for relationships to survive and develop."

BeNaughty – www.benaughty.com - will offer its website users the opportunity to compare themselves against the survey results, to see how they compare with the various national and regional trends.

Redleaf will work to develop EasyDate's profile within the business media and sector, while also providing media relations support to raise awareness of EasyDate's dating websites. Redleaf is the first PR agency that EasyDate has ever appointed.

EasyDate – run by web technology entrepreneur Max Polyakov – operates seven websites, including BeNaughty.com and DatetheUK.com, catering for traditional dating, flirty dating and mobile dating for the social networking community. With a current online dating market share of 23% – predicted to expand to 25% by the end of the year – EasyDate will look to expand into the US and Eastern European markets, as well as rolling out the BeNaughty.com brand to the rest of the English-speaking world.

Jonathan Akerman, Account Director at Redleaf Communications, said: "EasyDate has a fantastic array of dating brands under its umbrella which present some brilliant PR opportunities across a whole range of target media.

"Adding EasyDate to the Redleaf roster shows how our fast-growing agency can adapt its skills to manage a mix of clients in the financial, business and consumer sectors."

Sean Wood, EasyDate online marketing manager, said: "EasyDate is developing very quickly and has vast expansion plans. We chose Redleaf because the team exudes the creativity we need to build our brands and they understand the business and consumer audiences that we want to reach."

BeNaughty.com, the popular casual dating site, worked recently with TV production company Princess Productions for brand new series, Generation Sex, currently airing on FIVER - the new name of Channel Five Life.

Casual dating site, www.benaughty.com, is being featured on a new series, Generation Sex, which will look at the sexual lives of singles and couples in the UK.

BeNaughty members were given the chance to appear on national television and invited to participate in the series, as well as completing a questionnaire about their sexual habits and preferences. Members of www.benaughty.com are adventurous, flirtatious and enjoy living in a society where online entertainment is readily available. Their extroverted nature made them an ideal inclusion for the Princess Productions team, who had a fantastic response from BeNaughty members.

Online Marketing Manager at EasyDate, Sean Wood, said: "It is interesting to see that media companies are recognizing the changes in how people find partners and how this affects their relationships and the way they express themselves. We knew as soon as Princess Productions got in touch with us that the BeNaughty.com audience would be great for this as they represent the modern 20 or 30 something who are confident enough in their sexuality to show it publicly."

BeNaughty.com is the newest addition to the Easy Date Holdings Ltd. portfolio of online dating sites. This casual dating site was launched in the summer of 2007 and has enjoyed healthy and rapid growth. With more than one million members on board this website is proving to be addictive for 'Born Flirts' and the typical 'Lads Mag' reader.

The fastest growing site in the UK, BeNaughty.com, releases a handy application for members to chat MSN Messenger style.

A fast-paced lifestyle means singles may perceive logging into a website as a waste of time these days. Online chat software brands like MSN Messsenger and Skype have created certain expectations and have influenced the way online users interact with websites and software applications. The creators of BeNaughty.com realise the market needs and recently decided to make login and site access a bit easier for their members by offering the EasyChat application, a downloadable piece of software which singles can install in their own PCs.

How does it work? BeNaughty members can enter their www.benaughty.com account and chat to their friends and contacts without having to load up the website, all they need to do is download the application and install it in their computers. This exciting addition to the naughty website comes at no additional cost to members and features fast performance due to the fact that the software sits directly on users' computers.

Enhancements like these are constantly in the pipeline for the development team at Easy Date Holdings Ltd., this to ensure BeNaughty and the rest of their online dating sites portfolio meet the demands of the flirty chatters in the United Kingdom.

The EasyChat application, at www.benaughty.com, is easy to use, has a familiar look and feel, allows members to build up a friends list, enables singles to see who is online and features quick buttons such as chat history, member information and member search.

Users of EasyChat can view multiple chat windows at the same time and receive notifications when a new message arrives from another member. The application is totally integrated with the BeNaughty system and members who are not using the software are also able to see when EasyChat users are online, increasing the chances for all members to communicate and interact online.

The online dating industry is evolving and the increasing popularity of social networking sites has pushed dating sites into an interesting challenge. For the team behind BeNaughty.com this is an exciting time to be working towards offering innovative online dating services and developing features which are addictive for singles who just love to chat.

EasyDate complements its portfolio of services for singles in the UK and Europe through the recent acquisition of SpeedDater.

Two companies whose mission it is to bring lovers together and forge long term relationships have today forged a very different bond.

Edinburgh based Easy Date Holdings Ltd. and the UK's largest Speed Dating company, SpeedDater Ltd. have today merged to create one of the country's largest and most prominent dating companies.

The acquisition of Speed Dater by EasyDate was the result of a lengthy one year courtship and was completed on 7th March 2008. It can be said that some fools rush in but EasyDate has certainly made sure this marriage is not a spur of the moment one, but a decision based on a serious intention to make this brand grow stronger.

In a time of acquisitions and mergers it is not surprising to see successful players engage in marriage-like relationships, however, it requires a good eye to spot the right partner and we can assume these dating companies did not exactly use postcode based search to find each other.

Simon Prockter and Ben Tisdall, have now become directors at the newly formed offshoot company, SpeedBreaks Ltd. and will focus their efforts on growing their successful travel business, Speed Breaks. They are expecting a promising future ahead of them. EasyDate will continue to work with the newly formed SpeedBreaks company over a two year period as part of a strategic alliance.

"We believe the Speed Dater brand is in very good hands, leaving us to forge ahead with growing our SpeedBreaks travel business" said Simon Prockter, SpeedBreaks Director.

Ben Tisdall, who set the original company up with Simon added: "This is a good opportunity for us as we now have the resources necessary to take our SpeedBreaks business to another level, leaving the Speed Dating events and online business in the hands of one of the most promising dating companies in the UK".

The directors of Easy Date Holdings Ltd. have been courting a number of dating companies over the past two years, but until now had not found their perfect partner, a partner with the right mix of brand and individuality. "SpeedDater are a perfect fit for us", said Sean Wood, Marketing Manager at Easy Date Holdings Ltd. "As an extension to our product portfolio the events business is of particular interest as it gives us a whole new range of services to provide to our existing customer base".

Max Polyakov, EasyDate CEO added: "This marriage of convenience is a clear demonstration of where the dating industry is going and how the key players are positioning themselves. The larger companies are expanding through acquisition and forging strategic partnerships, whilst other companies are recognizing synergy with other vertical markets and focusing their efforts there."

A marriage can sometimes be like a rollercoaster but those who chose the right partners will definitely enjoy the ride. To the success of these committed dating companies!

The finer details of the deal are not being disclosed. But essentially the Speed Dating Events and Online business is now under the full ownership of Easy Date Holdings Ltd. and the ex-directors of SpeedDater Ltd. are now concentrating on their travel business under the Speed Breaks name.

DatetheUK.com and YouCanGetMe.com are offering dating memberships at a discounted price from February 1 to 14 to help singles get away from the Valentines Day blues.

Thousands of couples will soon celebrate Valentines Day. They will already be planning a meal for two and a bottle of champagne, a visit to the cinema to share an oversized popcorn bag, having a romantic evening at an exclusive hotel and it's all very romantic, but what about singles without someone special to spend Valentines Day with?

We all want someone to hold, someone we can share our life with, someone we can feel a strong connection with but we all find our loved ones at different times. Although Valentines Day can seem like a dreaded prospect for singles, it shouldn't get anyone down! The day should be about being pro-active, about finding the right person at one's own pace, after all, it is us who really are in control of our own life.

Sean Wood, Online Maketing Manager at EasyDate, commented: "Valentines Day, for us, is an opportunity to make things easier for singles who are actively looking for a partner. Finding a date using an online dating site does not carry the stigma it used to have and singles have realised that sites such as DatetheUK and YouCanGetMe can be the perfect way to search for their other half. We are delighted we can help."

It is human nature to look for a partner, but our busy lifestyles may be preventing us from finding the right one, the lack of spare time certainly does not help. However, if there is something we all know is that the internet can find us pretty much anything these days; clothes, flowers, wine, holidays, insurance and the list is endless. It is then a fantastic tool for finding things we need for everyday life or for more sentimental reasons like finding 'the one'.

A dating site can save time and provide a secure environment to meet others, singles can make the most of today's technology to find their soulmate and even find a date before Valentines Day!

The well-known EasyDate, a trusted player when it comes to online dating, is offering discounted memberships on DatetheUK and YouCanGetMe, from 1 to 14 February. An excellent chance to flirt and chat with other singles, a chance to make new friends and get to know like-minded people.

The amount of singles on EasyDate sites has been steadily increasing. Their membership has nearly hit the 3 million mark and with all those people looking for love, it is highly likely singles will find someone they will want to date and someone who will want to date them.

Whatever their plans are for February 14, singles should keep a positive mind and remember that online dating sites like DatetheUK.com were invented to get them closer to that special someone, so why not spend Valentines Day online?...

DatetheUK's parent company, EasyDate, announces the addition of a video profiles feature to its flagship site and a membership discount to new and registered members on the run up to Christmas.

The online dating solutions company, EasyDate, is bringing some Christmas sparkle to singles in the UK with a new video recording feature which allows members of DatetheUK.com to build video profiles from within the site, all you need is a web cam, a microphone and some imagination.

EasyDate's Online Marketing Mananger, Sean Wood, commented: "This new service for DatetheUK members gives them an opportunity to extend their online dating profile and give it a higher level of interactivity. Members can now record video profiles and use them as a tool to find a date this festive season, if they grow tired of their own clip they can even replace it with a new one".

To give members the best chance to try the video profiles tool and all the exciting dating features, DatetheUK will be running a Christmas promotion where new and registered members can get 3 months free when they buy a 3 month membership. This is a six month membership at half the price, available until 31 December 2007.

The new video profiles feature on Date the UK confirms EasyDate's commitment to building dating sites for social networking users. Community sites often give members the chance to build a network of friends; however, DatetheUK ensures its environment does not only that but combines online dating with popular community features for the consumers of today. This dating site is offering the best of both worlds and it is making things easier for singles this Christmas with its 3 months free promotion.

DatetheUK also recently added a voting system through which members of the site can vote for their favourite singles, encouraging interaction amongst members and promoting a friendly and flirty atmosphere. Make the most of the Christmas offer at www.datetheuk.com and find yourself a date this December.

The successful online dating company, EasyDate, announces an exciting new web site for flirty people around the world.

It is a well-known fact that singles who upload their picture to dating sites stand a better chance of finding a date. A recent research study from www.datetheuk.com shows that dating members who include their photo in their profile are up to 40 times as likely to be contacted when they are online and 8 times as likely to get a response to any mail they send.

For those who love to flirt and date online, DatetheUK.com has increased the level of control that members have over the display of their own pictures. The site has launched a new picture editing tool to allow singles to make live changes to their profile photo. Online Marketing Manager of EasyDate, Sean Wood, said: "This new feature was introduced as a response to customer feedback and the response has been fantastic. Members have uploaded more than 3000 new pictures since the launch of the new editing tool".

The new user-friendly tool enables DatetheUK.com members to select a particular section of a photograph and crop their photo if necessary; giving singles the freedom to highlight the attractive features of their appearance and personality. Whilst the site has a strict picture monitoring policy to ensure photos are not offensive in any way, members now have more control over the way they decide to portray themselves through their profile photo and flirt with others.

Members of www.datetheuk.com have a variety of options for uploading their pictures to the site, they can select a picture directly from their computers and upload it to their dating profiles or take advantage of the free scanning service if they do not have a digital copy of their pictures. The site also offers an MMS upload feature for members who wish to upload their photo directly from their mobile phones.

With more than a million members, this dating web site is an exciting arena for UK singles to flirt, make friends or find a date. New visitors to the site can register, upload pictures, create a dating profile and search, all for free. DatetheUK.com also features SMS chat, an internal email system, private instant messaging, web cam chats and more.

This leading online dating site is constantly working to develop dating features which meet user demand, whilst listening to their own customers' opinion in order to improve the services they provide. Whether singles are looking to flirt or find their perfect partner, DatetheUK is the ideal dating platform for men and women in the UK.

DatetheUK.com, from the EasyDate family of dating web sites, launches a picture editing tool for members to improve their profile photos.

Cheeky and flirtatious singles from all corners of the globe can meet each other on EasyDate’s new community chat website. This playful dating site promises lots of fun for people who find traditional dating sites a bit too formal and geared towards marriage.

Online Marketing Manager at EasyDate, Sean Wood, said: “We anticipated consumer demand and had been working hard for several months to build a new kind of dating website. We could see that a good percentage of members of our dating platforms would soon be looking for a place with the characteristics and functionality of sites such as MySpace, Facebook and Bebo, but without the seriousness of dating sites which encourage long-term relationships. www.benaughty.com is now live, giving singles the opportunity to chat, flirt and meet like-minded people under a safe, relaxed and community-like environment”.

All visitors can join EasyDate’s new website for free. The free registration allows members to search dating profiles immediately after sign-up. Site features include webcam chat, mobile dating, instant messaging, private email, MMS picture uploads, personal profile and a unique web address to share with friends over MSN or Skype.

www.benaughty.com is packed full with fun communication features for singles who wish to join a community with a flirty approach to online dating. It’s about having a good time, making new friends, meeting others and enjoying fun online chats with people who share similar interests.

This site accepts sign-ups from all singles regardless of their country of origin or the country they live in; this community chat website is truly international, allowing people from all over the world to interact no matter the distance between them.

This flirty website will soon feature a webpage creation tool which will allow members to develop a personal website through a user-friendly interface. EasyDate continues to work towards addressing the changing needs of the dating market, rapidly becoming one of the strongest online dating companies in the UK and Europe.

EasyDate is offering an alternative white label dating service to ensure clients can generate revenue without entering the premium rate arena.

A recently published Panorama report highlighted the risks involved in premium rate phone services for consumers and the effects are now being felt by the dating industry. Companies who setup white labeled dating sites which featured premium rate services as the main revenue generators have found themselves caught in a less than favourable position.

A white label dating provider enables companies to have their own dating sites in their own domains and promote them under their own branding. EasyDate has brought to the dating market a white label service with a solid commercial model, a solution which does not rely on premium rate revenue.

Before the increase in popularity of social networking and community sites, www.easydategroup.com realised where the dating market was heading and developed a plan to integrate new features to its white label dating solution. The company completed the integration stage and the service now includes user generated content tools, web 2.0 features, instant messaging, audio-video chats and mobile dating.

A wide variety of website owners have added dating services to their portfolios to widen their audience, generate additional revenues and offer fresh content to their customers. Newspapers, media groups, magazine publishers and mobile networks are amongst them.

Some of these dating sites used to generate revenue through the premium rate model, making their customers pay an inflated rate for actions such as retrieving a recorded message from an answering machine; however, online consumers now understand the implications of such services and have turned their eyes towards the dating services they trust.

EasyDate has been in the dating scene since 2002 and it is now a leading dating provider for both consumers and white label clients. They have made sure their white label dating service includes all the dating features that today's internet users expect. At the same time, it has created a solution which has proved financially viable for clients in the long-term.

The company's business partners can enjoy the benefits of working with a market leader who has the vision to develop services which will meet the needs of the new digital consumer and the ability to generate additional revenue streams.

Outstanding in-house technical resources, full flexibility and client support throughout the lifetime of the contract also make www.easydategroup.com a white label partner who delivers during the early and mature stages of the partnership. Their solution is difficult to resist when above all, guarantees partners 100% dating revenue.

EasyDate definitely has the key strengths that breed long-lasting and profitable online business relationships. The company's white label dating solution will stand the test of time.

Sean Wood, Marketing Manager at EasyDate said: "We have built our business model around a reliable paid subscription service and have deliberately avoided the Premium rate telephone interaction method as a primary revenue source. In the early stages of setting up our white label dating package we identified risks involved with offering the Premium rate services, mostly in relation to potential changes in regulations and the much lower revenue share we could offer to potential partners. Instead our subscription service which is paid by credit or debit card is the main revenue stream and on balance offers a more secure income for our clients.

Premium rate telephone services are then offered to members as a secondary revenue stream and this has proven to be a very successful model.

Another factor in determining the outline of our proposal was to ensure a solid membership growth plan which would benefit our white label partners by giving their users an ever-increasing database of singles and so ensuring loyalty and return visits."

Summer is nearly here and with it is the ever present and exciting adventure of finding a partner. The guys behind www.youcangetme.com have removed the restrictions which applied to female registered users who did not have a paid membership; all women can now benefit from totally free dating and access all features on the site.

Sean Wood, Online Marketing Manager at EasyDate, commented: “We called an internal meeting to decide whether women should pay or not for their memberships and after much deliberation we concluded that most women will spend money on new clothes, a bag, shoes and accessories when going on a date, so it’s only fair to offer them totally free dating!”

What are the benefits of a free full membership to YouCanGetMe? Girls can create a personal profile, upload pictures, use the advanced search tool to find a suitable partner, engage in text and video-chats with other singles, build a friends list, block specific members when needed, send and receive emails and more.

All www.youcangetme.com members can also access the wap version of the site on their mobile phones using the same login details they use for accessing the site on their computers.

YouCanGetMe.com accepts registrations from people all around the world. With a diverse membership, this site is ideal for those who want to meet singles from different countries and backgrounds. With its totally free dating policy for women and a membership of over a million members, this dating site should be on every girl’s list.

Totally free dating for girls means the ladies can now spend as long as they want looking for their other half on YouCanGetMe, without worrying about the bill.

EasyDate is making dating more accessible for women by allowing them to make full use of DatetheUK.com and MyUKdate.com at no cost at all.

Sites such as www.datetheuk.com and www.myukdate.com offer a wide variety of free dating features for women, such as: postcode based search, text and audio-video chats, internal email service, matching tools, sms dating and more.

DatetheUK.com and MyUKdate.com are online dating sites for singles all around the UK; from Glasgow to London, from Birmingham to Manchester, there’s a match for everyone. Amongst a database of over a million members, girls can be sure to find a suitable candidate in their quest for love. The best part is that EasyDate has opened the doors of these two dating sites absolutely FREE, for every girl in the UK.

Max Polyakov, Managing Director of EasyDate, commented: "We want female singles to enjoy their time on our sites. We see free dating as a way to express our commitment to offer high quality dating services for the female community".

All female visitors can register for free dating on Date the UK and My UK date. There is no catch and there are no hidden fees.

The opportunity for the ladies to meet their perfect match has just tripled, they can spend more time online searching for their other half, chat for free for as long as they want, contact as many singles as they feel like and take the initiative to get in touch with others.

Whether they are looking for friendship, romance, a long-term relationship or just a bit of fun, EasyDate is giving all the girls the chance to go on a free dating frenzy without having to spend their valuable income trying to find a date.

UKGayLife.com has surprised the industry once again by cutting down its membership fees right down to zero. This makes it a UK Gay Dating site where thousands of gay singles can chat, cruise and meet, absolutely free.

The site was re-designed and re-launched in 2006 and the amount of gay singles signing up to www.ukgaylife.com has been rising steadily ever since.

EasyDate Marketing Manager, Sean Wood, said: "Our ongoing attention to the EasyDate network of dating sites is a clear sign of our professionalism and dynamic approach to the dating industry. We are constantly offering our members fresh and exciting ways to interact with each other and enjoy their online dating. Our UK Gay Dating site is now free for new and existing members and we are thrilled with the response so far”.

UKGayLife.com has location search features that allow singles to find a potential partner within a certain radius as well as the 'Search Plus' advanced search facility which gives them a plethora of options for carrying out a highly detailed search for their perfect partner. Search by Religion, Height, Build, Eye colour, Starsign or Earnings and just about every other attribute. This advanced search feature saves gay singles from trawling through several pages of potentially unsuitable UK Gay Dating candidates.

The site also allows gay singles to engage in live chats with other members, as well as sending and receiving unlimited emails through the www.ukgaylife.com internal email service.

For gay singles always on the move, with busy lifestyles and tonnes of energy, sites such as UKGayLife.com are a breath of fresh air. Signing up is easy, there are no fees to be paid, the service is easy to use and the opportunity to meet interesting people is at the click of a button.

The UK Gay Dating industry is thriving and is clearly set for continuous growth with more people using the internet to find a partner as an easier and safer alternative to traditional dating.

YouCanGetMe.com and DatingBridge.com have been part of the EasyDate family of online dating sites since 2002. The company decided to re-design the sites to keep them fresh and relevant, as well as ensuring a constant evolution in terms of improvements and enhancements to their services.

Sean Wood, Online Marketing Manager of EasyDate, commented: "It is important to refresh your websites occasionally as designs can become stale after a while and members get tired of seeing the same look for too long. It also gives you a fantastic opportunity to carry out some essential housekeeping and incorporate some great new features or ideas."

The popularity of YouCanGetMe amongst the young online dating audience has increased during the past year and EasyDate wanted to reflect this in the visual identity of the new site. The site was the first audio-video dating site in the UK to offer singles the opportunity to meet their dates using the cutting-edge SeeMe, HearMe, MeetMe technology, which enables singles to see and hear each other before arranging to meet in person.

The audio-video chats have been gradually incorporated to each one of the online dating sites within the company portfolio.

The newly designed www.youcangetme.com offers all the original features plus a postcode based search for those who want to find a local date, mobile wap dating and sms notifications. Visually, the site looks brighter, colourful and more attractive than its old version.

DatingBridge is YouCanGetMe’s sister site. The new face of this site not only attracts young international singles but people from a variety of age groups and backgrounds; www.datingbridge.com features interactive dating, instant messaging, free registration, picture profiles, internal email services and free search.

YouCanGetMe.com and DatingBridge.com are open to singles from all over the world and offer a free registration to every visitor. Blind dates are a thing of the past on sites like these, being able to have a live video chat with other singles reduces the risk of disappointment on first time meetings and creates a safe online dating environment. This gives UK and International daters the chance to make sure who they are dating before taking their relationships offline.

One of the most progressive internet dating sites in the UK has announced yet another new solution to its members with the launch of their totally mobile dating site which can be accessed from any wap-enabled mobile phone.

The new mobile dating site, which can be seen by keying www.youcangetme.com into your mobile phone browser, is linked to the internet dating web site, and can therefore be used by existing members who will simply login using their current details.

For guests who do not have an existing dating membership at www.youcangetme.com they can easily register using their mobile phone or at the website and then use these login details for both the online dating and mobile phone dating services.

The interface at YouCanGetMe.com's mobile dating site is simple, fast and effective. Speed has been taken into account when developing the interface as it was crucial that a user's normal internet experience was not compromised when using the dating service on a mobile device where they do not have the benefit of a broadband connection.

YouCanGetMe’s move into WAP is supported by the Mobi-Date software platform, developed by IDE Mobile. Peter Ellen, Managing Director of parent company IDE Group, says “We have several years experience in web based community solutions so the logical move was to apply this expertise in mobile. We were delighted that YouCanGetMe selected our Mobi-date platform for their launch. We have a number of exciting new features coming to market this autumn. The age of the mobile community is upon us and, with the ubiquity of WAP enabled handsets, they could soon surpass web blogging and forums as means of social networking.”

Sean Wood, Marketing Manager at Easy Date Holdings Ltd., the parent company of YouCanGetMe.com said "Our objective was to replicate the experience that our members and guests have when using our internet dating site and we feel we have achieved this and more. Through our partnership with IDE Mobile we have integrated a stunning feature for our members which will give them yet another way to meet people at their own pace and in their own geographic location.”

The wap site has the ability to take secure credit and debit card payments for members looking to use advanced features as well as the option to pay for such features on their phone bill. When a customer chooses one of the paid subscription packages, they are presented with the option to pay via credit/debit card or on their phone bill. They simply proceed with their chosen method and pay the amount needed to cover the price of the service.

Easy Date Holdings Ltd. have an impressive roadmap set out for their internet dating sites which includes the integration of a mobile blogging tool and anonymous mobile calling feature, all due for release before the end of the year.

The UK based Gay Dating web site, UKGayLife has been re-launched by site owners, Easy Date Holdings Limited in a plan to bring the site up to same high standards as the other dating sites within their porfolio.

UKGayLife is specifically targetted towards Gay men based in the UK. It was initially launched in Summer 2004 and has enjoyed a steady growth in membership numbers ever since.

Gone is the dusty old monochrome blue design which has now been replaced with a dynamic fresh colour scheme representing a vibrant new era for this online dating company and its network of popular dating sites.

EasyDate Marketing Manager, Sean Wood, said of the new design, "We believe that this more colourful interface better represents the site's audience and is appealing more to the young, energetic and interesting characters that make up the gay community at ukgaylife.com".

"Our ongoing attention to the EasyDate network of dating sites is a clear sign of our professionalism and dynamic approach to the dating industry. This year alone we have re-designed three of our dating sites and have introduced many new features to most of them including the introduction of mobile dating services. We are constantly offering our members fresh and exciting ways to interact with each other and enjoy their online dating experience and we will continue to do so."

The gay dating industry in UK is thriving and is clearly set for continuous growth with more people using the internet to find a partner as an easier and safer alternative to traditional dating.

UKGayLife.com opened its doors to the UK gay dating community just over two years ago and has since exceeded the expectations of the site owners. Registrations at UKGayLife.com are growing at a rapid pace and it is believed the new look site will encourage members to return more often, particularly as a whole new host of features are set to be introduced before the end of the year.

Internet use is growing at a phenomonal rate in the Russian states and opening up new communication channels with the western world. This had lead to an increase in the number of Russian men and women looking for partners in the UK, and Easy Date Holdings Ltd. have recognised this and set their place at the Russian Online Dating Dinner table.

The launch of moyideal.ru this month was met with enthusiasm as an aggressive marketing campaign led to many thousands of single Russians joining in the first few days.

EasyDate have a portfolio of internet dating sites, some of which are country specific, whilst others are international. This particular site will be a bit different in as much as it will be aimed specifically to match single Russians with other singles in Europe & USA.

A new innovative feature available to online daters which been launched initially on youcangetme.com gives members the opportunity to take a photo of themselves using their mobile camera phone, send it to a specified number via MMS and it will automatically be included in their www.youcangetme.com [online dating] profile. The new service was rolled out on youcangetme.com this month and has proven to be a great success amongst the young, tech savvy members of the site.

Sean Wood, Marketing Manager at Easy Date Holdings Ltd., said "We realised by the number of photos we received in the post that not all our members had access to a scanner or a digital camera, so we looked at options that would give them the easiest possible method of completing their profile and increasing their chances of finding a date online. It occured to us that most mobile phones had integrated cameras so this was definitely the way to go. Our initial trials have proven very successful so we are now implementing this technology across our network of sites."

The MMS upload feature is very easy to use and fits in perfectly with our technologically aware membership. We are a nation of gadget lovers, using our mobile phones in many different ways other than simply making phone calls. This is a sign of the times ahead for online dating and of the need for online www.youcangetme.com [dating sites] to adapt to the changing lifestyles of its members.

The MMS photo upload service is just one in a line of many new dating features to be introduced by this dynamic company. YouCanGetMe.com was amongst the first to offer fully interactive audio video online dating and earlier this year introduced SMS text flirting services to its members.

With the usual dynamic flair, Easy Date Holdings Ltd. have introduced some of the most impressive technologies to its portfolio of dating sites. The introduction of Audio Video chat to MyUKDate and DatetheUK now gives the entire portfolio of sites a stunning set of features that really do set them aside from the rest.

Members of the sites have embraced the new features with the vigour that was expected and the dating sites' servers strained at the seams while uptake of the audio video dating features was high in demand after a launch to the existing members.

The AV dating function is seen as an added security feature on the site as well as a way of enhancing the member's online dating experience. By allowing users of the site to see and hear the potential date before actually meeting up with them, they have the added security that the person is who he/she says and that the photo matches their actual appearance.

It is expected that a large number of users will enjoy the security that such features offer, but furthermore will see the new service as a way of having a 'virtual date' saving them the time and expense of meeting 'offline' and risking disappointment.

The ever-expanding EasyDate team have re-located to a prestigious new address in Edinburgh's sought after West End district.

The company has outgrown its small office space at Dean Path, also in Edinburgh and has made the bold move as part of their long term expansion plans and so accomodating future growth and development.

With the prestigious address comes a fresh new business plan to increase its presence in the online dating market place following a successful acquisition taking them well into the top 10 online dating businesses in the UK.

Easy Date Holdings Ltd. was acquired by The Dating Biz in a move designed to increase their dating industry market share dramatically. The dynamic management team orchestrated the acquisition to give them the no. 4 spot in the UK dating industry in terms of overall membership numbers. Since the merge of the two companies, which now trade as Easy Date Holdings Ltd., the portfolio of online dating sites has increased to 6, each with its own target audience and membership demographic.

The original site launched by EasyDate in 2002, DatetheUK.com, has now grown to become one of the most popular dating sites in the UK, with a wealth of features that set it aside from its competitors even in its early years.

The acquisition is a demonstration of the company's aim to become one of the UK's top players in the online dating industry and the constant addition of innovative features to each of its sites is also indicative of EasyDate's ongoing strategy.